Yeap. Only thing I would add is that the message must connect via emotion. Too many (progressive) comms folks believe in facts over feelings. Guess what? The reaction is the message. Not the message. Facts are the base starting point. After that you must connect at an emotional level. Too many progressives are smarty pants 😎
How good is this: "write like a human being rather than one of our friends and future masters, the robots?"
Prescient prose for da people!
Yeap. Only thing I would add is that the message must connect via emotion. Too many (progressive) comms folks believe in facts over feelings. Guess what? The reaction is the message. Not the message. Facts are the base starting point. After that you must connect at an emotional level. Too many progressives are smarty pants 😎
Definitely true. Speak to the heart, not the head.
A lot of campaigns would be better off if they hired you...